Davide Casaleggio sent a tip to Read/WriteWeb about a video his company produced exploring the future of media. It is a very cool 6-minute video, which takes some educated (and imaginative) guesses at how the Web and media will evolve over the next 40-50 years. In the short movie, Google, Amazon.com and Second Life are the big winners - with Google buying Microsoft, Amazon buying Yahoo, and Second Life becoming the dominant virtual world.

The core future media concept is the Agav - an Agent-Avatar, which "finds information, people, places in the virtual worlds". Heres where it gets interesting. In 2022 Google launches Prometeus, the Agav standard interface, and Amazon creates Place - a company that replicates reality. Then in 2027 Second Life evolves into Spirit, where people can become who they want to, via avatars. And then finally, the Google overloads moment - when Prometeus buys Place and Spirit! By 2050 virtual life is the worlds biggest market and Google/Prometeus reigns supreme.

Of course it may turn out different, but the video does make you think about where the Web is headed. Check it out...