Internet changes with each passing day, its huge capacity is a challenge for the search engine index updates and services undoubtedly. Search engines have been seeking innovative ways to provide its customers with the most accurate and relevant search results.
For example, search engines now think site popularity as a factor of its algorithm in order to make the formula more accurate. But this does not mean that we can treat on-the-page factors and website content lightly. The correct understanding is that when two web pages are optimized to the same extent and their website contents are attractive equally, there is no double that the website which has higher link popularity will have higher search engine ranking.
In short, that you can achieve a very high ranking as long as the webpage was optimized as before doesn’t work any longer. If you want to get top position in search engines, you not only need to optimize the page heavily, but also need to increase your website high-end link popularity.
Why does search engine do it? Its aim is to provide service for some other sites recommended by them, and rank based on the link popularity of related site so as to counteract the spam tricks and the bad competitive results aroused by controlling on-the-page factors maliciously. Now search engines (such as Google) can provide surfers with excellent search experience after the link popularity is absorbed in its search engine algorithm.
Link popularity refers to the number of external link on the website. Search engines need to check and index these external links. Just not long ago, it is believed that the link popularity only depended on the site external links "volume" without other factors. That is to say the sites linked with your site more, the higher your ranking in search engines, which is only the former meaning of link popularity. If you still hold the opinion on link popularity as before, you are gravely mistaken.
Link analysis and link popularity are very similar, but they are different factually. Link analysis (or link popularity analysis) includes quantity analysis and quality analysis of external inbound links on your website, not merely quality analysis. We can see that in the matter of inbound links of a site, the external link quantity plays an important role in the link analysis instead of its quality.
Don’t think search engine software and their developers won’t do anything. They are also aware there are many webmasters upgrade the rankings by producing false links. For this reason, search engines prefer link analysis to link popularity and abandon the latter.
The so-called link analysis refers to analysis and assessment on link quantity and quality. It’s not just the link quality affected the link popularity. So in this article, we will find other factors affected the link popularity and how to do the link analysis.
How does search engine do link analysis?
Considering it’s impossible for a very poor website to obtain high-quality external links, Search engines put the analysis of the external link as a factor of search engine algorithm. In link analysis system, only those sites that have the biggest relation with keyword and highest popularity can receive a higher ranking. On the matter which specific page has more relation with the keyword, link analysis is a useful, safe and simple method. This method judges other people in your industry how to recognize your website accurately.
Popularity link / link quality analysis / Panorama of Links quantity
For those who want to increase its link popularity through attracting other sites to link with them providing free sites; the link analysis system can carry the spammers and stop this action.
Recently, when calculating link popularity, search engines no longer consider those external links from free sites. These search engines use link analysis in link popularity calculation, which has a large proportion in link popularity.
When the search engine crawlers analyze the site content quantity, not all web sites on Internet are of equal importance for them. In a pure link analysis system, the center is external links from other popular sites that are related with your target keyword. Even if you get external links from one popular site, it would be more useful than getting several unpopular links.
The other factors in link analysis system include the link text content, the prestige of the site linking with your site, the number of outbound links site and the topics similarity among the sites.
If you want to get high rank in those search engines where the link analysis system absorbed in its algorithm, you should at least assure that the websites having external links on your site have good reputation and fame. Another important thing is that, you should ensure the target keyword pass through your entire site, and provide related text description about the keyword and the links on your webpage.
